na JAKPU/11110000000884 20230412102429 230412 0 ind 978-007-126768-7 0010/111100000000884 JKPUDKI ENG 658.4 R/658.4 HIS e 658.4 HIS e HISRICH, Robert D. Entrepreneurship / Robert D. Hisrich ; Michael P. Peters ; Dean A. Shepherd. 8th ed. New York : McGraw-Hill/Irwin, 2010. xxi 602 p. : illus. ; 27 cm. The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. Dewasa ENTERPRENEURSHIP = KEWIRAUSAHAAN ; BUSINESS PLANNING = PERENCANAAN BISNIS Pembelian PETERS, Michael P. ; SHEPHERD, Dean A. BPAD DKI D033005/11 D033006/11