02334     2200469   4500001002100000005001500021007000300036008004100039020001800080035002000098082001000118084001600128100002700144245010900171250002000280264004100300300002800341336002100369337003000390338002300420520106300443650001401506700003201520700003701552990001501589990001501604990001501619990001501634990001501649990001501664990001501679990001701694990001701711990001701728990001701745990001701762990001701779990001701796990001701813990001701830990001701847INLIS00000000083623120221006111658ta221006                g          0 ind    a9786022917007  a0010-1022000114  a153.2  a153.2 ARI a0 aAriely, DanePengarang1 aAlasan kita rela menderita /cDan Ariely ; penerjemah, Rini Nurul Badariyah; penyunting, Nurjannah Intan  aCetakan pertama  aYogyakarta :bBentang Pustaka,c2020  ax, 154 Halaman ;c21 cm  2rdacontentaTeks  2rdamediaaTanpa Perantara  2rdacarrieraVolume  aThe author of the famous bestselling book and speaker of TED Talks, Dan Ariely, reveals an interesting new insight into motivation — what this effort is much more complex than we once imagined. Every day we work hard to motivate ourselves, the people we live with, as well as the people we work with. With all that effort, what really underlies us to try to achieve something difficult and challenging, even if the process is quite painful? What really makes us willing to suffer in order to achieve our desires? In this book, Ariely presents a series of his experimental research. He went to Intel's office and conducted tests on the relationship between performance improvement and bonuses, visited patients with acute burns who were struggling to heal, and examined the simple impetus of why people are willing to take the trouble and spend time assembling IKEA products with their intricate instructions. All of this aims to find the root of motivation — how it works and how we can use this knowledge to decide on important choices in our own lives. 4aInspirasi0 aNurjannah IntanePenyunting0 aRini Nurul BadariyahePenerjemah  aD019911/22  aD019912/22  aD019913/22  aD019914/22  aD019915/22  aP005088/22  aP005089/22  aT00169354/23  aT00169355/23  aT00169356/23  aT00169357/23  aT00169358/23  aT00169359/23  aT00169360/23  aT00169361/23  aT00169362/23  aT00169363/23