00792     2200253   4500001002100000005001500021008004100036020001800077035002500095082001100120084001700131090001800148100001900166245019700185260003100382300002500413500001300438650001400451850001300465990001500478990001600493990001600509999001300525JAKPU-0310000003552120211014021416211014                           0 ind    a979-741-119-2  a0010-031000000035521  a658.81  a658.81 KOT l  a658.81bKOT l  aKOTLER, Philip1 aLateral marketing :bberbagai teknik baru untuk mendapatkan ide-ide terobosan /cPhilip Kotler dan Fernando Trias de Bes ; penerjemah, Emil Salim ; editor, Nurcahyo Mahanani dan Yati Sumiharti  aJakarta :bErlangga,c2004  aviii, 162 hlme25 cm  aApendiks 4aPEMASARAN  aBPAD DKI  aD012432/06  aT0003618/09  aT0003620/09  a05784/09