Marketing management 16th edition : global edition / Kotler, Philip Pengarang Kotler, Philip Pengarang Alexander Chernev Pengarang Kevin Lane Keller Pengarang text eng Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. dewasa Manajemen Marketing URN:ISBN:9781292404813