na INLIS000000000847134 20230824113414 a e ta 230824 e 0 eng 9781292404813 0010-0823000787 JKPDJAK ind rda eng [23] 658.8 R/658.8 KOT m Kotler, Philip Pengarang Kotler, Philip Pengarang Marketing management 16th edition : global edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev London : Pearson, 2022 605 halaman : ilustrasi ; 25 cm rdacontent teks rdamedia tanpa perantara rdacarrier volume Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. dewasa Manajemen Marketing Alexander Chernev Pengarang Kevin Lane Keller Pengarang JKPDJAK D019667/23 D019668/23 D019669/23 D019670/23