text Jakarta Raja garfindo persada 2001 ind viii, 214 hlm 21 cm Gunawan Widjaja MANAJEMEN PEMASARAN 20100302120336.0 JAKPU-03100000029182 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)