BENNET, Anthony G text New York McGraw-Hill Irwin 2010 ind The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including. MARKETING - MANAGEMENT = MANAJEMEN PEMASARAN URN:ISBN:978-0-07-162125-0