01564     2200325   4500001002100000005001700021020002200038035002400060040001200084041000800096082001600104090001600120130004900136245007700185260005000262300003600312500002500348504001600373520069800389521001101087650002201098700001901120850001201139990001401151990001401165990001401179990001501193990001501208990001501223JAKPU-1213900000230620131226184754.0  a978-981-06-8753-3  0010-121390000002303  aJKPDJAK0 aENG042[22]a658.8  a658.8 PRI p2 aPRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE10aPrinciples of marketing an Asian perspective /cPhilip Kotler,…[et.al]  aJurong :bPearson Education South Asia,c2011  axxv, 118 p. :billus. ;c28 cm.  aIndex : p. 101 - 118  aP. R1 - R17  aPrinciples of marketing: an Asian perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.1 aDEWASA 4aMARKETING - ASIAN1 aKOTLER, Philip  aJKPDJAK  a108890/13  a108891/13  a108892/13  aD108890/13  aD108890/13  aD108890/13