Basic marketing : a marketing strategy planning approach / PERREAULT, William D. CANNON, Joseph P. MCCARTHY, E. Jerome text New York : McGraw-Hill Irwin, 2013 Index : p. 697-726 This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of statisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will statisfy your needs. We're excited about this 19th edition of Basic Marketing and we hope that you will be as well. DEWASA MARKETING URN:ISBN:978-1-259-06076-2