Basic marketing : a marketing strategy planning approach /
PERREAULT, William D.
CANNON, Joseph P.
MCCARTHY, E. Jerome
text
New York : McGraw-Hill Irwin,
2013
Index : p. 697-726
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of statisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will statisfy your needs. We're excited about this 19th edition of Basic Marketing and we hope that you will be as well.
DEWASA
MARKETING
URN:ISBN:978-1-259-06076-2