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Jenis Bahan Monograf
Judul Consumer Behavior Buying, Having, and Being : Eleventh Edition / Michael R. Solomon; editor: Stephanie Wall
Pengarang Stephanie Wall
EDISI Ed. 11 Cet. 1
Penerbitan Edinburgh Gate Harlow : Pearson Education, 2015
Deskripsi Fisik 578 hlm :ilustrasi ;28 cm
Konten teks
Media tanpa perantara
Penyimpan Media volume
ISBN 978-1-292-01741-9
Subjek Perilaku Konsumen
Manajemen Bisnis
Abstrak Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Bahasa Inggris
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Target Pembaca Dewasa

 
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00005441741 658.8342 SOL c Dapat dipinjam Perpustakaan Jakarta Pusat - Petojo Enclek - RUANG KOLEKSI UMUM PUSAT Tersedia
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00005592170 RF 658.8342 SOL c Dapat dipinjam Perpustakaan Jakarta Pusat - Petojo Enclek - RUANG KOLEKSI REFERENSI ANAK PUSAT Tersedia
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245 # # $a Consumer Behavior Buying, Having, and Being : $b Eleventh Edition /$c Michael R. Solomon; editor: Stephanie Wall
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520 # # $a Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
600 # 4 $a Manajemen Bisnis
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