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Jenis Bahan Monograf
Judul Leadership brand developing customer-focused leader to drive performance and build lasting value David Ulrich and Norm Smallwood
Pengarang ULRICH, David
SMALLWOOD, Norm
Penerbitan Boston Harvard Business School Press 2007
Deskripsi Fisik xiv, 270 p.24 cm.
ISBN 978-1-4221-1030-0
Subjek LEADERSHIP = KEPEMIMPINAN ; EXECUTIVE COACHING = PEMBINAAN ; ORGANIZATIONAL LEARNING = PENDIDIKAN ORGANISASI
Abstrak Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors, customers, and employees elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand.
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