| Jenis Bahan | Monograf |
| Judul | Marketing management 16th edition : global edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev |
| Pengarang | Kotler, Philip (Kotler, Philip) (Pengarang) (Pengarang) Kevin Lane Keller (Pengarang) Alexander Chernev (Pengarang) |
| Penerbitan | London : Pearson, 2022 |
| Deskripsi Fisik | 605 halaman :ilustrasi ;25 cm |
| Konten | teks |
| Media | tanpa perantara |
| Penyimpan Media | volume |
| ISBN | 9781292404813 |
| Subjek | Manajemen Marketing |
| Abstrak | Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Dewasa |
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| 00006103894 | R/658.8 KOT m | Baca di tempat | Perpustakaan Jakarta - Cikini - Cikini Ruang Referensi | Tersedia |
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