| Jenis Bahan | Monograf |
| Judul | Marketing research : an applied orientation global edition / Naresh K. Malhotra |
| Pengarang | MALHOTRA, Naresh K. |
| EDISI | 6th ed. |
| Penerbitan | Boston : Pearson Education, 2010 |
| Deskripsi Fisik | 929 hlm. :illus. ;28 cm. |
| ISBN | 978-0-13-609423-4 |
| Subjek | MARKETING RESEARCH ; MARKETING RESEARCH - METHODOLOGY = PEMASARAN - MANAJEMEN |
| Abstrak | Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. |
| Bahasa | Indonesia |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Tidak diketahui / tidak ditentukan |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00005076704 | R/658.8 MAL m | Baca di tempat | Perpustakaan Jakarta - Cikini - Cikini Ruang Referensi | Tersedia |
| 00005076705 | Baca ditempat | Perpustakaan Jakarta - Cikini - Cikini Ruang Referensi | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | JAKPU/11110000000420 | ||
| 005 | 20220624111752 | ||
| 008 | 220624###########################0#ind## | ||
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| 100 | 1 | # | $a MALHOTRA, Naresh K. |
| 245 | 1 | # | $a Marketing research : $b an applied orientation global edition /$c Naresh K. Malhotra |
| 250 | # | # | $a 6th ed. |
| 260 | # | # | $a Boston :$b Pearson Education,$c 2010 |
| 300 | # | # | $a 929 hlm. : $b illus. ; $c 28 cm. |
| 520 | # | # | $a Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. |
| 521 | # | # | $a Dewasa |
| 650 | # | 4 | $a MARKETING RESEARCH ; MARKETING RESEARCH - METHODOLOGY = PEMASARAN - MANAJEMEN |
| 659 | # | # | $a Pembelian |
| 852 | # | # | $a BPAD DKI |
| 990 | # | # | $a D031830/11 |
| 990 | # | # | $a D31830/11, 31831/11 |
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