| Jenis Bahan | Monograf |
| Judul | Principles of marketing an Asian perspective / Philip Kotler,…[et.al] |
| Pengarang | KOTLER, Philip |
| Penerbitan | Jurong : Pearson Education South Asia, 2011 |
| Deskripsi Fisik | xxv, 118 p. :illus. ;28 cm. |
| ISBN | 978-981-06-8753-3 |
| Subjek | MARKETING - ASIAN |
| Abstrak | Principles of marketing: an Asian perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience. |
| Catatan | Index : p. 101 - 118 P. R1 - R17 |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00005217015 | 658.8 PRI p | Dapat dipinjam | Perpustakaan Jakarta - Cikini - Cikini Ruang Koleksi Umum | Tersedia
pesan |
| Tag | Ind1 | Ind2 | Isi |
| 001 | JAKPU-12139000002306 | ||
| 005 | 20131226184754.0 | ||
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