| Jenis Bahan | Monograf |
| Judul | Basic marketing : a marketing strategy planning approach / William D. Perreault; Joseph P. Cannon; and E. Jerome McCarthy |
| Pengarang | PERREAULT, William D. CANNON, Joseph P. MCCARTHY, E. Jerome |
| EDISI | 19th. ed. |
| Penerbitan | New York : McGraw-Hill Irwin, 2013 |
| Deskripsi Fisik | xl, 726 p. :illus. ; photos ;28 cm. |
| ISBN | 978-1-259-06076-2 |
| Subjek | MARKETING |
| Abstrak | This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of statisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will statisfy your needs. We're excited about this 19th edition of Basic Marketing and we hope that you will be as well. |
| Catatan | Index : p. 697-726 |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00005218810 | Dapat dipinjam | Perpustakaan Jakarta - Cikini - | Tersedia
pesan |
| Tag | Ind1 | Ind2 | Isi |
| 001 | JAKPU-01140000000064 | ||
| 005 | 20140108173209.0 | ||
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| 100 | 1 | # | $a PERREAULT, William D. |
| 245 | 1 | 0 | $a Basic marketing : $b a marketing strategy planning approach / $c William D. Perreault; Joseph P. Cannon; and E. Jerome McCarthy |
| 250 | # | # | $a 19th. ed. |
| 260 | # | # | $a New York : $b McGraw-Hill Irwin, $c 2013 |
| 300 | # | # | $a xl, 726 p. : $b illus. ; photos ; $a 28 cm. |
| 500 | # | # | $a Index : p. 697-726 |
| 520 | # | # | $a This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of statisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will statisfy your needs. We're excited about this 19th edition of Basic Marketing and we hope that you will be as well. |
| 521 | 1 | # | $a DEWASA |
| 650 | # | 4 | $a MARKETING |
| 700 | 1 | # | $a CANNON, Joseph P. |
| 700 | 1 | # | $a MCCARTHY, E. Jerome |
| 850 | # | # | $a BPAD DKI |
| 990 | # | # | $a 115167/13 |
| 990 | # | # | $a 115168/13 |
| 990 | # | # | $a 115169/13 |
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